Saturday, May 20, 2006

Geico Gecko

There is something intrinsically wrong with so many corporations stealing the beauty, creations, and images of nature in order to promote their own greedy goals. Geico is one of the best examples of this. They spend hundreds of millions of dollars every year so that their Gecko commercials can be on every television channel all the time. They have perverted the image of the Gecko so that now many people have come to associate a Gecko with some cynical automobile insurance company.

Sometimes Geico has aired a creative Gecko commercial, but most of the time, the commercials are either insipid, stupid, or sub-moronic. Thanks to Geico's billions, the cgi graphics have been steadily improving. Perhaps Geico plans on opening a Gecko theme park someday? Can the Gecko become more popular than Mickey Mouse?

Apparently Geico has trademarked the Gecko name, and it is on some kind of corporate mission to force all others to stop using the image of the Gecko for any reason. Only Geico can use a Gecko, and that is just wrong. It like like McDonald's restaurants which have prohibited anyone whose real name is McDonald from using his or her real name as part of the name of any business.

In effect, McDonald's owns the McDonald name and nobody else can use it. Now Geico is doing the same thing to the Gecko. Hopefully they won't manage to gain actual ownership of the species too! Nature being patented, trademarked, bought, and sold thanks to the arrogance of the legal system is wrong on so many levels. Geckos are beautiful creatures of nature, they were not meant to be owned by any sleazy corporation.

1 comment:

Anonymous said...

Radio Shack has done the same with the word Shack. I even heard they went after a restaurant named The Rib Shack.

Also when the Olympics came to Atlanta, they sued everyone there that had the word Olympic in their name. Like one ice rink that had the name Olympic Skating Rink around 40 years.